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How to Create a Customer Avatar or Buyer’s Persona (Example included)

How to create a customer avatar?

If everyone is your audience, no one is your audience. I recently learned this from DigitalDeepak. If you are running a business or blog, you must define your customer avatar. It helps you understand your target audience and you can create your content or marketing strategy based on that. I have seen many businesses don’t … Read more

Google Search Console Tutorial: How to increase organic traffic on your website?

Google Search Console

Time and again, the SEO gods at Google have provided us with tools to track and analyse data that can be used to improve business. Previously known as Google Webmaster tool, the Google Search Console (GSC) is one of the most powerful SEO tools that are essential to increase website visitors- especially organic traffic. Giving … Read more