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What is the Difference Between SEO and SEM?

What is the Difference Between SEO and SEM?

SEO vs SEM. The essential differentiator would be that Search Engine Optimization (SEO) focuses on website optimization to attract organic traffic. While the aim of Search Engine Marketing (SEM) is to gain traffic and exposure both through organic and paid search. There are two main categories to Google search results: paid search results and organic

Digital Marketing for Startups [10-Step Growth Guide]

Digital Marketing for Startups

These days, with so many entrepreneurs walking amongst us, the market is flooding with new brands and startups launching on a daily basis. These startups are competing with so many fortune 500 companies that are capable of investing millions in marketing, while start-ups don’t have that option or the budget for it. The only real