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What is the Difference Between SEO and SEM?

What is the Difference Between SEO and SEM?

SEO vs SEM. The essential differentiator would be that Search Engine Optimization (SEO) focuses on website optimization to attract organic traffic. While the aim of Search Engine Marketing (SEM) is to gain traffic and exposure both through organic and paid search. There are two main categories to Google search results: paid search results and organic … Read more

How to review a website beyond SEO [10 Points Checklist]

How to Review a website Checklist

The problem with most businesses is that they regard their website as a one-time activity. When the new website project starts, everyone is pumped with excitement and out of the box ideas. However, everybody moves on to different projects a few months after the shiny new website is live on the Internet. The company website … Read more

What is SEO and why is it important for your business?

What is SEO and why is it important for your business

Go to any blog, article, or whitepaper about digital marketing, and you will surely read about the importance of Search Engine Optimization (SEO) in marketing a business. For those who haven’t heard about SEO, it is an elaborate process with multiple elements to take care of. Understanding the multiple factors of SEO and how they … Read more

SEO Tips For Beginners – 15 Quick Wins Strategies

SEO Tips for Beginners

When it comes to SEO for beginners, there is one thing you need to know- the field of SEO is a promising yet slow process and there is no shortcut to getting your website ranking on top of the Search Engine Result Page of Google, Bing, or Yahoo. However, there are a few strategies that … Read more

Ahrefs Webmaster Tools: Free SEO Tool to Improve Your Website

Being on the top Search Engine Results Pages(SERP) is nothing less than competing for a race that can be won with consistent and effective SEO practices. While paid promotions work rigorously, SEO works your way up organically for better visibility, traffic, and lead generation. Ahrefs just launched Ahrefs Webmaster Tool that is a free SEO … Read more