AI SEO Consultant
If your rankings hold but your traffic is falling, it is not a penalty. The answer now appears above the result, so the click no longer has to happen. AI SEO is how you get found again. I find out what AI assistants say about your brand, and fix it before a competitor owns the answer.
17+ years running marketing teams. Fixed-fee diagnosis, no retainer.
The problem
It looks like a tracking glitch or a seasonal dip, so it gets ignored. It is neither. Three things changed at once, and each one breaks a different assumption your reporting still runs on.
Most teams respond by publishing more. That treats a measurement problem as a volume problem, and it is why the output goes up while the pipeline does not.
A buyer asks a question and reads a synthesised answer. Your page may well be one of its sources. That is a visit you never see in your analytics, and a mention you are not measuring.
Position three still matters, because being in the source set is a precondition for being quoted. But a rank on its own no longer predicts a visit, and reporting that stops at rank now hides the thing that changed.
Rank trackers answer where you sit in a list. They do not answer whether an answer engine can retrieve you, whether it trusts you enough to quote you, or which competitor it quoted instead.
How I help
The audit is the front door. Once you know where visibility is breaking, we rebuild the system underneath so the fix holds. Every engagement ends with something you can act on without me.
We are losing visibility and cannot see where.
A fixed-fee diagnostic of where you stand across AI assistants and traditional search, which questions you have stopped appearing for, and what is worth fixing first.
We rank in Google but AI never cites us.
Get retrieved and quoted by Perplexity, Google AI Overviews, and Copilot, where a direct answer now replaces the click, so you are the source, not the link that gets skipped.
AI recommends a competitor, not us.
Shape how ChatGPT, Gemini, and Claude represent and recommend your brand when they compose an answer, often without linking to anyone at all.
AI is producing drafts, not revenue.
The team adopted the tools and output went up. Pipeline did not. Content operations, workflows and tooling rebuilt so the output reaches qualified pipeline instead of stopping at volume.
We do by hand what a system should do.
Reliable AI-driven workflows for routing, scoring, nurture, and reporting, so the team stops running manual operations and spends its time on the work that needs judgment.
We rank fine, but AI never sends anyone.
The end-to-end AI SEO service: a visibility audit, then answer engine and generative engine optimization on the pages that matter, so AI answers cite you instead of routing the buyer to a competitor.
Who this is for
The audit is built for marketing leaders at SaaS and hospitality companies who are losing ground in AI search and need to know exactly where, before they spend on fixing the wrong thing.
A CMO, marketing director, or founder with the budget and the mandate to fix this, not just flag it in a deck.
The questions your content used to win are being answered on the page, and nothing in your reporting explains where the visits went.
Your buyers ask assistants before they ask you, and you have no way to check whether you are named or a competitor is quoted instead.
The audit
A fixed-fee diagnosis you can read in an afternoon and act on the same week. No retainer, no tooling to buy, and no dependency on me afterwards.
Your visibility in ChatGPT, Perplexity, Google AI Overviews and Gemini, scored against a fixed set of buyer questions.
The searches where an answer now replaces the click, and whether you are cited in that answer or missing from it.
The sources AI quotes in your place, and the reasons it trusts them over you.
What to fix first, in order of impact, in a form you can act on with or without me.
Viken Patel
Consultant
About
I have spent 17+ years inside marketing teams rather than adjacent to them. Most of that was operator work: owning the number, not presenting a deck about it. When I ran marketing for a SaaS hospitality company, I learned that the constraint is almost never the channel. It is the system feeding it.
That is what I do now. I diagnose why a company is losing visibility as search moves to AI answers, and I redesign the marketing system underneath so the output reaches revenue. AI SEO services, strategy, and audits. Implementation is handled separately by theCSS Agency, so the diagnosis and the delivery never get confused with each other.
That is the difference this brings to an engagement: not AI opinions, but 17+ years of knowing how marketing systems actually break.
Free
The same four-layer method I run in the audit, as a checklist you can work through yourself. Find out where your AI visibility is breaking, at no cost.
Recent thinking
One idea per piece, always something you can use.
You update old content for AI search by making your best existing pages extractable, current, and clearly attributed, not by publishing new ones. Find pages that already cover buyer questions, restructure each answer to stand alone, correct anything dated, and add the specifics only you can provide. A focused refresh of pages assistants already reach usually beats adding more.
You monitor AI search visibility by testing a fixed set of buyer questions across the main assistants on a schedule, recording whether you are named, how you are described, and which sources are cited. Answers shift as the web and models change, so a single check is a snapshot. Monitoring turns it into a trend: presence over time, per assistant, per question.
Deciding between in-house and agency for AI SEO turns on two jobs: diagnosis and delivery. Diagnosis, working out why assistants ignore or misdescribe you and what to fix, is specialist and often best bought in. Delivery can sit in-house if you have the capacity, or go to an agency if not. The mistake is treating it as one decision; diagnose first, then choose how to deliver.
FAQ
Before you change anything, find out what is actually broken. The audit maps which questions you appear for, which sources are cited instead of you, and what is recoverable. You get the findings whether or not we work together after it.