Are you spending a lot of money on Google ads or Facebook Ads, but you get a little ROI?
Well, probably it is because of the landing page conversion rate.
You might not focus much on conversion rate optimization yet.
Today, I am going to show you how to optimize your landing page to increase your landing page conversion rate.
Before we look at the tips, let’s understand more about conversion rate is essential.
What is Conversion rate optimization?
Conversion rate optimization(CRO), is the process of improving your website landing page and content to increase conversions. If your landing page is well-designed, and appealing to your target audience, you will get high conversion rate.
Why should you focus on conversion rate optimization?
The conversion rate is the most crucial KPI. One should focus on when they are doing emails, paid ads on Google or Facebook, or any other platform.
If you optimize your website landing page, it can get you a better conversion from organic traffic and other channels as well.
Overall, focusing on conversion rate optimization helps you get more leads for your business, and eventually, you can get a higher Return on investment(ROI).
Let’s dive right into conversion rate optimization tips.
Write a catchy headline
A headline is the first thing that your users will notice on the landing page. And only 2 out of 10 people will read the complete article.
Your headline must be catchy, so your user should feel like reading the rest of the article.
You must provide value or solve a problem to get attention from your user. Try to apply this to your headline.
Here’s how you can build a catchy headline for better conversion.
- Keep it simple and easy to understand
- Use Title case for your headline
- Start with a question if possible.
- Solve a problem
- Use power words like Free, Quick, Guide, Guaranteed, etc.
On top of it, you can use a headliner analyzer to check how your headline will perform.
Optimize your lead form
The lead form is a way to get the contact details of your prospect. So you must focus on making that part easy for your customer.
Try to use fewer form fields in your form.
Think about the information that you can ask later on. If you have an email address or phone number, you can contact them later and get the required details.
If you still want to get more details from customers, break the form into multiple sections. This way, you will get minimum detail in the first submission and other optional information in the second step.
You can even use the progress bar in this method. It can increase the conversion rate.
Gaining trust from customers is the most effective strategy to get them on board. Testimonials or reviews are the best social proof for your business.
Word of mouth is a powerful marketing strategy.
Do not use simple testimonials like “Great Product – client name”
You must get some good testimonials from your customers, which are descriptive and solve the specific problems.
Use title and description in your testimonial. The title should be like a headline, which must be catchy to grab the attention of visitors.
And, use the picture of your client along with name and designation to create better impact.
Create irresistible Call to action
Call-to-action(CTA) is essential for any landing page. If you do not get any clicks, you must check your CTA first and fix it.
CTA is not just a button, but you must give a proper thought on the whole CTA section.
Use simple and clear language in CTA, so users know what they will get. For example, if you are giving any ebook to download, use the button as “Download free eBook”
Use contrast color for the CTA button, so it stands out from the rest of the page and easy to spot.
You can even use words like Now, Today, Get, Buy, etc. in your CTA copy.
It can give instant gratification.
Videos are a great way to interact with your visitors. These days everyone prefers the videos. It is quick and easy to understand.
You do not need to buy expensive tools to create videos. You can simply shoot a video on your mobile or try some animated platform to create a video. It should pass the message well and explain what your visitors will get from you.
Keep it short and simple.
Make it visually appealing to grab their attention.
And to start with, you can simply create slides and animate it using any recording software. Do not wait for months to make a video.
Using video on your landing page will help you improve your overall conversion rate.
Build trust by using review badges
As a business getting reviews from your users on different platforms is an essential part of marketing strategy.
And many review platforms like G2, Capttera give badges to products or services. There are many badges like “Best Software Support”, “Best services 2020”, “Highest rated software”, and many more.
If you work on getting reviews from your customers, you will get those badges from the providers.
These badges are the best way to gain trust. If your visitor sees the best software support badge on your website, it is easier for them to make a decision.
And you will get more conversion from your landing page.
A/B testing is the last point, but the most significant point if you want to increase your conversion rate.
Doing constant testing with your landing page, help you increase conversion rate gradually.
When you do A/B testing, take only 1 major thing on your landing page. For example, button color, headline, or video.
Changing too many things at a time can not give you an idea of what is working and what is not.
Based on what you are going to change, decide the testing period. It can be for 1 week or 2 weeks or even 1 month.
You must also understand that sometimes your test fails. And that is fine.
Document your testing results and analyze them continuously. It can bring you more clarity. You can use this learning when you create another landing page and take care of all your learning before creating a new landing page.
Don’t stop testing ever.
I hope you learned how to work on conversion rate optimization.
I would like to share a landing page checklist to increase your landing page conversion rate.
- Keep your language simple and easy to understand.
- Offer a discount or money-back guarantee
- Include explainer video
- Add phone number
- Use social proofs like testimonials and review badges
- Use convincing CTA
- Remove navigation links to avoid distractions
- Disable popups
- Use fewer form fields or break your forms into sections
Did you optimize the landing page? If you have, share your learning in the comment section.