A laptop, a computer, or even a smartphone (must-have gadgets of the 21st century) is enough for you to have experienced the power of digital marketing at least once. It could be from something as simple as an ad displayed to you after searching something you want on Google, a retargeting ad on Facebook about
SEO vs SEM. The essential differentiator would be that Search Engine Optimization (SEO) focuses on website optimization to attract organic traffic. While the aim of Search Engine Marketing (SEM) is to gain traffic and exposure both through organic and paid search. There are two main categories to Google search results: paid search results and organic
The problem with most businesses is that they regard their website as a one-time activity. When the new website project starts, everyone is pumped with excitement and out of the box ideas. However, everybody moves on to different projects a few months after the shiny new website is live on the Internet. The company website
Search Engine Optimization (SEO) is a long-drawn-out process and one of the most significant phases in the entire process is getting your Technical SEO right. Not doing so can prove to be costly because without technical SEO the chances of your SEO efforts paying off are very less. The good news is that technical SEO
Go to any blog, article, or whitepaper about digital marketing, and you will surely read about the importance of Search Engine Optimization (SEO) in marketing a business. For those who haven’t heard about SEO, it is an elaborate process with multiple elements to take care of. Understanding the multiple factors of SEO and how they
When it comes to SEO for beginners, there is one thing you need to know- the field of SEO is a promising yet slow process and there is no shortcut to getting your website ranking on top of the Search Engine Result Page of Google, Bing, or Yahoo. However, there are a few strategies that
These days, with so many entrepreneurs walking amongst us, the market is flooding with new brands and startups launching on a daily basis. These startups are competing with so many fortune 500 companies that are capable of investing millions in marketing, while start-ups don’t have that option or the budget for it. The only real
It’s ok and it’s not too late. Regardless, if you are only now beginning with your content marketing efforts or if it’s been a while since you rehashed the old strategy. It’s never too late to refresh your content strategy with the latest trends, out-of-the-box campaigns that engage your customers like never before. No matter
If you are looking for ways to jumpstart your marketing career or give it a skill upgrade boost, then one of the most reliable ways is to learn digital marketing by enrolling in an online digital marketing training course. Wondering how that will help? A well rounded digital marketing course can help you upgrade your
Being on the top Search Engine Results Pages(SERP) is nothing less than competing for a race that can be won with consistent and effective SEO practices. While paid promotions work rigorously, SEO works your way up organically for better visibility, traffic, and lead generation. Ahrefs just launched Ahrefs Webmaster Tool that is a free SEO