The Best SEO Courses and Guides: Free Resources to Learn SEO

It’s so cool that you want to learn SEO. I love SEO and I love teaching it as well. 

Before we get started with the Best SEO courses and guides, there’s one thing you need to understand: 

No matter how many SEO courses you take or guides you refer to, you can’t learn until you apply it yourself.”

Applying what you learn and keep on experimenting with it is the only way you can really learn SEO and might even become an expert in just a few years.

So, what is SEO? 

Search Engine Optimization (SEO) is nothing but a practice of driving targeted traffic to your website from search engines such as Google, Bing, etc.

SEO helps you get organic (free) traffic from search engines like Google. I will mostly talk about Google as Google holds a monopoly on Search Engines. 

Learning a bit about SEO can easily land you a good job, help you start your blog or even your own business. 

And in this digital world, it is quite easy to learn SEO on your own, there are always online courses or guides that can help you get there.

Why should you take SEO course?

Once again, I have to remind you that just taking these courses won’t help, you have to apply your learning practically to understand SEO.  

According to me, almost anyone can learn SEO. I started of as a web designer and slowly moved started learning about digital marketing and become an SEO expert. It doesn’t matter if you are beginners or intermediate, you can still learn SEO through these courses or guides. Taking courses is an investment in your skills and will give you high ROI if you can grasp it properly.

Best Free SEO Courses

Ok so, there are many courses available in the market – not all of them are worth your time. That’s why I decided to list down all the awesome resources that shine out and far better than the junk available on the Internet. 

I personally curated this list of courses for learning SEO and helpful guides. Don’t worry I won’t confuse you with a long boring list. Here’s a list of all amazing online courses that will give you a 360 ° understanding of SEO. 

1. SEMrush Academy

SEMRush is one of the most recognized names when it comes to SEO. Their awesome SEO tools help you to analyze their SEO performance and based on that you can make calculated decisions that improve your website SEO.

As of today, SEMrush Academy has 25 courses and tests dedicated to learning SEO. You can filter specialization to SEO and view them all. Don’t get scared, they are all interactive and video based courses. 

However, I didn’t take all the courses, so I will only recommend one that I took. I recommend you to start with “SEO Fundamentals Course with Greg Gifford

Even if you just want to take this one course, it’s a complete course that explains everything about SEO. You will even get a certificate upon course completion. You can showcase it on your Linkedin or portfolio website as well. 

Best Part?

All courses in the Academy are 100% free. They don’t even charge for the certificate.

2. HubSpot Academy

HubSpot offers the #1 marketing software in the world. They also offer some of the best online courses on marketing.

HubSpot Academy has many courses on the topic of Marketing, Sales and Service. Even though all the courses are inline with their product offerings, they also providing really good value to everyone for Free. I love HubSpot and I highly recommend taking the SEO course from HubSpot.

SEO Training Course: Building Sustainable Traffic for Business Growth

This course covers everything from basic to advanced SEO practices. Additionally, they also show you how HubSpot uses blogging to rank #1 on Google. It’s their major marketing strategy.

You can take the video course and the free quizzes and get the certification. It’s completely free! 

Best Free SEO Guides

In case you don’t have the time to take an entire course, I am sharing these practical guides from some industry experts that will help you learn SEO. 

You can start with these guides to learn all the basics and advanced tactics and practically apply them on your website to learn SEO.


I am a big fan of Backlinko. I learned many things by reading the in-depth guides by Brian dean.

He has recently updated SEO guide and it has all the required information to learn SEO. 

A few months back, he created a complete Guide on SEO which will answer all your questions. If you are a newbie to SEO or you are looking for advanced strategies, this hub has everything you need to know.

Check out SEO hub from Backlinko

You will learn:

  • SEO Fundamentals
  • Content Optimization strategies
  • Technical SEO
  • Link Building Techniques
  • User experience signals
  • SEO Tools and Software
  • Advanced SEO Strategies

I believe you don’t need to refer any other guide after you go through this. You can learn everything from here.


Another must follow SEO guru in the industry is Moz. They specialize in SEO tools and software, similar to SEMRush. They are one of the biggest brands when it comes to SEO.

Moz beginner’s guide for SEO is one of the best guides to learn SEO. If you are just starting, you should refer to this guide.

Check out Moz Beginner’s guide to SEO

In this guide, you’ll learn

  • Basics of SEO
  • How search engine works
  • Keyword Research
  • On-site optimization
  • Technical SEO
  • Link Building
  • Measuring SEO and more.

I would recommend reading this guide to clear out your fundamentals about SEO.

Additionally, it has SEO glossary where you can learn all the terms that are used in SEO. It helps you when you learn, research and apply SEO tactics.


While writing about SEO guides from where you can learn SEO, I couldn’t resist myself from adding my website as a helpful resource as well. You might think I am biased, may, I am biased 😉

However, I did create many in-depth guides on various topics about SEO and also prepare one great guide for SEO. In this guide, you’ll learn everything you need to learn about SEO.

Check out my SEO Learning Hub

You’ll learn:

  • A complete SEO tutorial
  • Keyword Research
  • Free SEO tools
  • SEO Checklist
  • Local SEO
  • And more.

Additionally, you will find that I have answered almost all the possible questions you may have about SEO.

Also, I am going to add more guides and articles about SEO on my website. I intend to create a one-stop SEO learning solution. My target is to finish it by the first quarter of 2020- so stay tuned for that. 


I hope you now have a better idea on where can you get started with learning SEO the right way. I have shared only 2 courses and 2 guides from experts, not counting my own guide (told you I will be brief). 

I shared only 4 resources because I don’t want you to be overwhelmed with hundreds of SEO courses and guides all claiming to be the best. These are the best, I can vouch for them.

In the future, if I find more guides and courses worthy of being the top list, I will update this article with them. 

So which SEO course are you planning to take first? 

Leave in the comments if you took any of these courses and found them to be amazing.

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