Ranking for the high searching keywords is the ideal situation.
However, we don’t live in the ideal world and unless you have a monopoly in your business, you’ll be facing stiff competition in doing so. What’s the alternative? The answer is Long Tail Keywords.
From everything we have learned about SEO so far, it is pretty clear that investing in long-tail keywords for your search marketing is most definitely worth your time and effort.
Regardless if you are trying to increase your B2B leads or simply hoping for more organic traffic to your website, forming a long-tail keyword strategy can surely help you increase your business revenue.
With this detailed blog, I will explain to you the top 7 ways that long-tail keywords can help you get high converting traffic on your website. But before that, I would like to explain to you what are long-tail keywords?
People often search for a specific query on search engines rather than just a keyword. Long-tail keywords are nothing but those 3-4 words specific keyword query that your ideal customer search for in Google to get their answer.
Long-tail-keywords have comparatively a lower search volume and are less common than your focus keyword, but they can generate a good amount of targeted traffic on your website together.
Additionally, they also help you get an idea of the exact purpose & intent of the searcher, which you can use to further improve your keyword strategy.
After understanding the importance of long-tail keywords, if you are wondering how to find these incredible keywords, you are not alone.
Google is your friend to do that.
All you have to have to do is start typing a topic in the search bar, and you will see multiple Google autocomplete suggestions. These are again specific yet not so popular searches of your overall topic.
Another important place where you can find long-tail keywords related to your business is the ‘People also ask’ box on the Google Search Engine Result Page as well as the ‘Searches related to’ section at the bottom of the page.
If you are not a fan of these manual tactics of finding the long-tail keyword, you can use keyword tools like SEMRush, Ubersuggest, Google Keyword Planner, Ahref or whichever you use to find numerous long-tail keywords quickly and easily. All these tools do have the functionality to find long-tail keywords.
Answer The Public is a cool free tool to find specific search queries that people have been searching for related to your niche. It creates a word cloud of all the search questions and autocomplete questions. These questions are great long-tail keywords that your audience is actively searching for.
A little competitor research can also help you with your long-tail keyword strategy. You can again use a popular keyword research tool to find the keywords that your competitors are ranking for. In the organic keywords list, long-tail keywords will be the ones with a lower search volume.
Here are 7 Reasons Why should you go after long-tail keywords.
Long tail Keywords defines how people search
No, most people are not searching for a direct keyword. Just like you, your audience tends to put their query in terms of a description ie; long-tail keywords. Think about the last search you made on your Google search bar, did you type one word or were you as descriptive as possible?
For example, if you are looking for a coffee shop, you are likely to search for the ‘best coffee shops near me’ or the ‘best cafes in area name’ and not just the focus keyword – ‘coffee shop’. With long-tail keywords, the user’s search intent is explicitly clear.
With all Google updates, they have time and again identified the importance of search intent & context. In fact, in 2016, Google actually extended the title and description limit for websites.
This update gave more space for organizations to attract more visitors using long-tail keywords. Search intent and context is one of the most important reasons why your keyword strategy should focus on long-tail keywords.
Long-tail keywords in your SEO strategy can help you outrank your competition
In a study undertaken by Conductor, SEO technology, and intelligence company, found that it’s easier and faster to rank for long-tail keywords than single-word focus keywords. They also concluded that the conversion rates for long-tail terms were 2.5x higher than for head terms.
This clearly shows that long-tail keywords are the answer to beating your competition.
Even if your competition is also running for similar long-tail keywords, you can gain prominence by optimizing your content.
You can use the long-tail keyword naturally in your content
A significant amount of your SEO strategy revolves around creating and sharing content. Being in the same industry, a part of that content might be similar.
Thus, it is essential to use the keywords as naturally as possible as to not look repetitive. A good way to do this is including your target keywords in a blog post. This will increase the blog’s visibility over time.
In this kind of scenario, long-tail keywords integrate more naturally in the context of the blog as compared to your focus keyword.
Additionally, using the same keywords too many times may raise a red flag for your content and Google might consider it as keyword stuffing as short keywords often go hand in hand with spam keywords. While long keywords naturally fit into your post’s context and the flow of your blog.
By using long-tail keywords, you can get ranking for other short keywords as well
Another important reason for you to bid on long-tail keywords is that long-tail keywords already include your shorter nuclear headwords too. For example, the long-tail keyword ‘best digital marketing strategy for 2020′ also contains the head keyword ‘digital marketing’ in it. It is kind of like killing two birds with one stone.
Long-tail keywords are more suitable for your blogging strategy
Ask any SEO expert and they will tell you that blogging is the best way to improve your SERP rankings. And we have already established that long-tail keywords resonate more with your audience, boost your organic search rankings and can be integrated naturally in your blog post compared to the single focus keyword.
You can use different long-tail search queries and create a complete blogging calendar around it.
For example, if your blogging niche is Health & Fitness, you can’t just write one interesting blog and be done with it. You need to explore your long-tail keywords and continue publishing blogs about it.
Just by running one long-tail search term “Health and fitness for busy people’ in Google, you can get a lot of other ideas as well.
You now have 3 more ideas/ long-tail keyword for your fitness blog.
‘How can I exercise with a busy schedule?’ , ‘How can I lose weight on a busy schedule?’ and ‘Best workout for busy professionals’.
If you continue this strategy and find more long-tail keywords using the methods I mentioned earlier, you will soon have multiple high performing blogs.
Additionally, you also need to apply the best SEO practices on your blog. Use your long-tail keyword correctly within the blog URL, Titles, blog copy, alt images, etc to optimize your blog.
You can provide more value to your audience by targeting long-tail keywords
Using long-tail keywords not only help you promote your SEO and CRO tactics but also helps you connect with your audience by adding real value to your content.
Creating high-quality content that helps users will surely help you gain traction on search engines. And long-tail keywords help not only search engines get better context about your offering but your audience too.
Long-tail keywords make your content appear more personalized, offer a more interactive experience to your target audience and the long-tail keyword directly answers your searchers query.
Additionally, the audience flocking to your website after searching a specific intent phrase, are most likely to be the people you are targeting, resulting in a better ROI.
You will see better conversions on long-tail keywords targeting
More often than not, people who search for a descriptive search term are further down the buying cycle as opposed to someone who searches for nuclear or generic keywords. So, by default, your website visitors who are searching for long-tail keywords convert better.
If you think about it, with a quality over quantity strategy, investing in long-tail keywords is guaranteed to bring in maximum returns.
Remember this, there are two types of long-tail keywords that your searchers are searching for. The first is educational query and another is query with a buying intent.
With buying intent query, you are sure to get quick and maximum ROI. While with educational query, you will see ROI but in the long term. You can also build your branding by providing value and it can help you get good ROI in long term as well.
There, now you know how adapting to a long-tail keywords strategy along with your SEO and digital marketing initiative can help you get better search engine rankings, boost your business’ conversion rate with quality leads and ultimately get you more ROI.
Let me know in the comments if you will be including long-tail keywords to your SEO strategy in 2020?