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What is the Difference Between SEO and SEM?

What is the Difference Between SEO and SEM?

SEO vs SEM. The essential differentiator would be that Search Engine Optimization (SEO) focuses on website optimization to attract organic traffic. While the aim of Search Engine Marketing (SEM) is to gain traffic and exposure both through organic and paid search. There are two main categories to Google search results: paid search results and organic

What is SEO and why is it important for your business?

What is SEO and why is it important for your business

Go to any blog, article, or whitepaper about digital marketing, and you will surely read about the importance of Search Engine Optimization (SEO) in marketing a business. For those who haven’t heard about SEO, it is an elaborate process with multiple elements to take care of. Understanding the multiple factors of SEO and how they

SEO Tips For Beginners – 15 Quick Wins Strategies

SEO Tips for Beginners

When it comes to SEO for beginners, there is one thing you need to know- the field of SEO is a promising yet slow process and there is no shortcut to getting your website ranking on top of the Search Engine Result Page of Google, Bing, or Yahoo. However, there are a few strategies that

Ahrefs Webmaster Tools: Free SEO Tool to Improve Your Website

Being on the top Search Engine Results Pages(SERP) is nothing less than competing for a race that can be won with consistent and effective SEO practices. While paid promotions work rigorously, SEO works your way up organically for better visibility, traffic, and lead generation. Ahrefs just launched Ahrefs Webmaster Tool that is a free SEO