checklist
The website migration checklist
A site migration is the fastest way to lose visibility you spent years building, and most of the loss is preventable. This checklist covers three phases: before launch (map every URL and redirect), launch day (verify redirects, access, and rendering), and after (monitor indexing and AI citations). The rule underneath: nothing reachable before launch should become unreachable after.
What is inside
Before launch
Map every URL, capture a baseline, preserve entity signals. 18 checks.
Launch day
Verify redirects, access, schema and canonicals ship clean. 14 checks.
After launch
Watch indexing, rankings and AI citations for the silent drop. 12 checks.
Want this run for you?
The AI Search Visibility Audit applies this method to your domain, your queries, and three competitors you name. You get the findings whether or not we work together after it.