A working session, not a keynote
Practical workshops for marketing teams and leadership groups, built around your actual work, not slides about what AI might do someday. People leave with something they have built, not notes they will not reread.
The problem
Most AI training for teams is either too abstract to apply or too tool-specific to survive the next product update.
Six months later, nothing has changed about how the team works. These sessions are built the other way round: we work on your material, your workflows, and your actual problems, and the output is something the team keeps using.
Fit
This is built for you if
CMO or Marketing Director
Team capable, capability uneven
“My team needs to actually use this, not hear about it.”
Executive or leadership team
Deciding where AI investment goes
“We need a shared understanding before we allocate budget.”
People or L&D lead
Rolling out capability across functions
“We need practical training, not a keynote.”
This is probably not a fit if
- Conference keynotes and inspiration talks
- Sessions with no follow-through mechanism agreed in advance
- Groups larger than a working session can accommodate
Formats
How it is run
Team workshop
Half a day, for marketing or operations teams. Hands-on, built around the team's current work. Up to 15 people.
Leadership session
Half a day, for executive groups. Framing the decisions, assessing where the return is, and agreeing what to do next. Up to 10 people.
Multi-day programme
For larger teams or phased rollouts. Scoped individually.
Deliverables
What we cover
- Where AI genuinely creates value in your function, and where it does not
- Building workflows instead of collecting prompts
- Context and knowledge systems, so the tools know your business
- Quality control, and what “good” means for your team
- What AI search changes for how the company gets found
- Measuring whether any of it worked
Process
How it runs
- 01
Scoping call
Before booking
Your team, their current level, and what you want to change.
- 02
Tailoring
The week before
The session is built around your material, not a stock deck.
- 03
The session
On the day
Hands-on throughout.
- 04
Follow-up pack
After
Documentation, workflows and templates the team keeps.
Investment
Timeline and investment
Priced per session, based on format, group size, and how much tailoring the material needs.
What changes the price: format, group size, location, and how much tailoring the material needs.
Delivery: remote or on-site. On-site sessions are available anywhere, and travel and accommodation are billed at cost on top of the session fee. You will see the travel figure in the proposal before you commit to anything, not on the invoice afterwards.
FAQ
Before you ask
- How technical does the team need to be?
- Not at all. These sessions are built for marketing and business people, not engineers.
- Can you run this for our clients?
- Yes. Agencies book these for client-facing sessions reasonably often. Say so at the scoping stage so the material is pitched correctly.
- Do you deliver remotely?
- Yes, and it works well for the leadership format. Team workshops are better in person where practical.
- What do people actually leave with?
- Documented workflows for their own use cases, plus the follow-up pack. Not a slide deck.
Tell me about your team
Send the audience, the format and roughly when. I will come back with an outline and a price, or say plainly if it is not a fit.