AI ROI Calculator

Estimate the pipeline impact of closing your AI search visibility gap. Enter your own funnel numbers and the tool works the gap down to a revenue figure. It invents nothing, so the output is only ever as sound as the inputs you give it.

Your numbers

Addressable queries per monthBuying-intent searches and AI-assistant prompts in your category each month. A directional figure from your own data is fine.Current visibility%Of those queries, the share where you are surfaced or cited today and reach your site.Achievable visibility%The share you could realistically reach once the gaps are closed. Must be higher than current.Visit to enquiry rate%Of the visitors who arrive, the share who become an enquiry or lead.Enquiry to customer rate%Of those enquiries, the share who become paying customers.Average customer value$New revenue from one customer over the period you count, for example first-year contract value.

Estimated impact

Added annual revenue

$50,400

$4,200 per month, from closing the visibility gap.

Incremental visits / month: 350
Incremental enquiries / month: 10.5
Incremental customers / month: 1.1

An estimate built entirely from the numbers you enter. It multiplies the visibility gap down your own funnel. It is a planning aid, not a forecast, and no results are implied or stored.

Everything happens in your browser. Nothing you type is sent anywhere, stored, or logged. There is no server involved in this page beyond serving it to you.

How it works

How the estimate is built

The model does one thing: it multiplies your visibility gap down your own funnel. Start with the buying-intent queries in your category each month. Take the share you capture today and the share you could realistically reach, and the difference is the visits you are leaving on the table. Run those visits through your enquiry rate, your close rate and your average customer value, and you have the revenue the gap is costing you.

Every figure that drives the result is one you supply about your own business. The tool does not estimate your traffic, guess your conversion rates, or attach a number to anyone else’s results. That is deliberate. A figure you did not put in is a figure you cannot defend in a board meeting.

Treat the output as a planning aid, not a forecast. It sizes the opportunity so you can decide whether closing the gap is worth the work, not to promise a specific return.

Where the gap actually comes from

The calculator sizes the prize. Closing it is a question of why AI systems are not surfacing you in the first place, which is usually retrieval, entity signals and structure rather than more content.

The SEO in the AI era guide covers what answer engines actually read. If you would rather have the gap measured for you, that is what the AI search audit does.